Wow, the very first post on the STAT Blog! You have no idea how excited I am about this.

First off, a little bit about me: my name is Rob and I’m a veteran web developer and search marketer. I am also the creator of STAT – Search Tracking & Analytics Tools.

STAT, in its original form, was built when I became exhausted from manually performing wide-ranging keyword research. When I started, I was equipped with software to handle small-scale keyword research on a per-site basis, but eventually my research grew to thousands of keywords, and my requirements extended to comparing rankings between competitor websites, and I found the work load to be excruciating.

The few applications that were available to me wouldn’t work for a number of reasons. They:

• limited me to a small number of keywords (1,000 is hardly a single campaign!)
• didn’t allow me to compare keywords in tandem with my competition
• only updated on a weekly basis (that didn’t help when I was shifting my PPC spend based on organic rankings)
• were all bulky and full of features I would never use

And that’s when STAT was born.

STAT has been built from the ground up to be an efficient and easy-to-use platform for search marketing professionals. It is a web application that looks and behaves like any of your run-of-the-mill desktop applications. Because of the intuitive, drag-and-drop nature of the platform, using STAT is easy and you can hit the ground running.

After a year of being available only to larger search agencies, I’m proud to announce that STAT is now open to the general public on an invite-only basis.

If you wish to sign up, please visit http://getst.at/signup and check this blog regularly for new posts and updated information!

Thanks for reading,

Rob